This last step is the big one and, it would be perfectly acceptable to start jumping up and down in celebration, because it’s time to launch your ebook!
But first, a quick recap of all the steps involved in creating the ebook.
The first four steps are:
Step 1: Brainstorming ebook topics
Step 2: Creating a project timeline & infrastructure
Step 3: Connecting with possible contributors
Step 5: Launch the ebook (<– You are here!)
Let’s Launch An Ebook
If you search the internet, you will find plenty of posts that will guide you on how to launch an ebook if you are author looking to promote your writing or online entrepreneurs who build and sell virtual products.
There is a lot of value those posts as high-level context on how ebooks can be launched. It may seem, however, overwhelming for this project since you’re not looking to gain national exposure.
For a small nonprofit, launching an ebook may be the easiest step because you can treat this just like any other “event”. You should let people know about this ebook just as you would annouce an upcoming, live community event, for example.
Part of your project plan should include milestones related to promoting the ebook. Building buzz will not only keep you conneted to your audience, but also get people excited about its launch. Remember to reconnect with the same people and groups you did during the call for contributors.
Along with a promotion strategy, it is important to decide how you want to use the ebook for fundraising.
An Ebook For Fundraising?
I realize that I have talked about this ebook project in the context of fundraising but haven’t provided a lot of information. So, you are probably saying to yourself, “Right, an ebook for fundraising, but how?”
And sadly, my answer is one that isn’t a fan favorite: it depends. I can, however, provide some ideas. You can use the ebook to:
- generate money directly (i.e., you sell it online),
- promote a specific fundraising campaign by giving it away for free,
- get more newsletter subscribers offering it as a thank you for subscribing,
- include it as part of a larger giveaway to build your social media channels.
Fortunately, this virutal product provides many different options depending on your goals and objectives.
Goods Giving Back Is Launching An Ebook
Last year, I wanted to learn, first-hand if I could create a collaborative ebook and that experience provided the content for this series.
On Monday, I will launch the ebook to which some wonderful food bloggers contributed and it’s the perfect recipe book to create something warm as the days get darker and colder.
To celebrate the upcoming launch and bring some visibility to the contributors and creators, I joined a great group giveaway so everyone ones! The giveaway details are below.
Enjoy and please stop back for the official launch of the book on Wednesday, November 22nd!
Giveaway Details
Are you getting geared up for the shopping season? Do you need extra cash for Christmas?? Don’t we all!
We are so excited to be giving away $300 in cash prizes for you to use starting this Thanksgiving weekend.
Here are the prizes:
1 – $100 Amazon Gift Card
1 – $75 Target Gift Card
2 – $50 Walmart Gift Card
1 – $25 Kohls Gift Card
And a $20 Starbucks gift card as an extra bonus winner!!
There will be 6 winners in this giveaway. Each winner will receive a gift card code to use on the online store or in the actual store.
Now its time to meet our wonderful co-hosts who have made this giveaway possible.
Starting at the top row we have:
Sinea Pies – Ducks ‘n a Row, Susan Renker – Culinary Envy, Linda Cassidy – A Labour of Life, Sarah Louderback – Devastate Boredom, Melissa Russo – The Farm Girl Gabs, Monica Geglio – Mommy & Love, Tammy Doiel – Creative K Kids, Kim Purvis – Made in a Day, Meredith Spidel – The Mom of the Year, Audrey Humaciu – That Recipe, Michelle James – Our Crafty Mom, Christine Luken – Your Strong Tower, Kari Carter (Jonard) – Keep it Simple, DIY, Trish Sutton – By Trish Sutton, Marie Dabbs – The Inspiration Vault, Marcy Lautanen-Raleigh – Backyard Patch Herbal Blog, Carrie Albrecht – Curly Crafty Mom, Whitney Johnson – Beauty, Baby, and a Budget, Lauren Becker – Shooting Stars Mag, Lauren Kim – Mom Home Guide, Leslie Clingan – Once Upon a Time & Happily Ever After, Carol Bray – The Red Painted Cottage, Emily Fish – Domestic Deadline, Kenyatta Harris – My Design Rules, Dana Lardner – Goods Giving Back & How In The World, Habiba Elkaihel – Craftify My Love, Tammy Adams – My Life Abundant, Pam Lamore – P.S. I Love You Crafts, Erlene Amat – My Pinterventures
Please stop by and say hi to these wonderful ladies and their blogs.
The giveaway will end midnight on Wednesday, November 22nd, the night before Thanksgiving. You will have 48 hours to respond to the email claiming the prize. If you respond right away, we will get you the gift card code promptly so that you can shop with it on Black Friday! If we don’t hear in 48 hours, we will choose another winner.